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Official Savor the Success Blog
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Donna Maria Coles Johnson
Indie Business Media
Greater Charlotte, NC -
Publishing consistent, focused comments at influential blogs in your field can help expand your sphere of influence more effectively than just about anything else. I call this "comment blogging" (I think I just made that up), and I do it reguarly. If done consistently over a period of time, comment blogging can result in new client prospects, exciting collaborations and even features at other people's blogs.
No doubt you’ve been encouraged to increase traffic to your blog by contributing blog comments that link back to you. This is great, just be sure your comments always add something of value to the discussion.
Sharing a vanilla comment is good if that’s all you have to say. But when you come across an issue that you feel passionately about, or about which you have some expertise, sharing in more detail can boost your credibility and encourage others to connect with you.
Sharing a vanilla comment is good if that's all you have to say. But when you come across a discu [...]
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Nancy Vaughn
White Book Agency
Tampa, FL -
I came across this video on Advertising Age from Pepsi and thought it was very ingenious of the popular soda brand to just "go with the flow."
Pepsi found that some Spanish speakers found it easier to pronounce the Pepsi brand name without the "P" as in "Pesi."
This commercial does a great job of driving home its main point, "regardless of whether you say 'Pepsi' or 'Pesi,' our beverage is the one you're going to want to drink." Pepsi was aware of their target market and open to experimenting a bit with their brand to reach their audience.
As a business owner, I find it refreshing to be able to experiment and try new things. Admittedly, they haven't all been winners, but I enjoy the flexibility. Are you open to change or do you always try to play it safe?
How do you feel about reaching out to a new target demographic (i.e. men, Boomers, Gen-Y, different ethnicities, etc.)?
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Savor the Success Founders
Savor the Success
New York, NY -
Where is the Savor Magazine? Find out about my frustrations over the entire process and what is happening next.
A special thanks to Ann Baker of PR123 for her support, wisdom, and knowledge. In a previous life, she owned magazines and has been a wonderful resource for us as we have navigated through this entire process.
Check out her fantastic service for entrepreneurs to pitch those queries for you. She offers a special deal for Savor Premium Members!
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Savor the Success Founders
Savor the Success
New York, NY -
Savor PR Academy with all 12 episodes launching on Wednesday, February 17, 2010!
FREE for Premium Members.
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Ann Baker
PR-123.com & Publicity Pros
Redondo Beach, CA -
Here is the fourth in our “Aargh!” series on how to do stuff that you don’t know how to do and now you have to do it and you’re tired of trying to find out how to do stuff you don’t know how to do.
Making an image file not so darn big
Double click the file name. Click on the Save icon. Give the file a new name in the Save As dialog box - “Head shot-web,” for example. Now close the file to preserve the originally named file in its original size and format. This is an important – and needlessly confusing – quirk of working with image files: they are renamed and saved in the opposite order from Word files. In other words, for images, the Save As function creates, closes, and stores the newly named file, leaving the original file open. In Word, the Save As function creates and leaves open the new file, closing and storing the original. So, do a Save As, give your file a new name, then close the image. Now locate the newly named file that will be resized.
Right c [...]
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Donna Maria Coles Johnson
Indie Business Media
Greater Charlotte, NC -
When my son began preparing for pre-school not too long ago, one of the things we did to help him prepare was to recite his elementary school's pledge. It’s short, sweet and a good reminder for small business owners and everyone in general about our responsibility to pursue excellence. Here it is.
As a student, I pledge to:
- Make good choices and be responsible for my own actions.
- Use manners, kind words, and actions to show respect for others and myself.
- Arrive on time daily with a positive attitude, take acre of my materials, follow directions, and be eager to explore learning opportunities.
- I expect excellence as I soar to new heights and discover success!
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Melissa Cassera
Wellness Expert
Marlton, NJ -
Sigh.
As many of you know, I'm darn near obsessed with being a QVC guest host. If you didn't know, here is an excerpt from an earlier blog:
I grew up in what I refer to as the 'QVC Household.' This means my mom was obsessed with QVC. She set the VCR to tape the silver show or southwestern style. I hurried home from school each day to hide the little brown packages under my bed so my dad wouldn't see (3-4 every day...I kid you not). We also owned the QVC host Christmas CD and played it every night at dinner. When her yearly Christmas Card would come from them, I swore each host really signed it. Naturally, I spent my days pretending to be a host, selling everything from pencils to pots and pans and even taking 'fake callers!' I will never give up my dream to become a product host.
Anyway, right before the holiday break I had an opportunity to audition for a company that needed a spokesperson for a beauty line. The main part of the job would be to represent them on QVC, selling [...]
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Savor the Success Founders
Savor the Success
New York, NY -
Watch as Melissa Cassera and I talk about the new Savor PR Academy launching in early February. It's a 12-part video series on everything you need to know about conducting a successful PR campaign. I watched as Marc and Melissa recorded the entire series, and let me tell you, it's jam-packed with information that will take you step by step through your PR process.
So how much do you think we are going to charge you for this series? Most PR firms would charge at least $12,000-36,000 per year to implement the information shared in this video series. (We love publicists and think you should retain one if you can... but we also think you need to empower yourselves with knowledge and contacts, too!)
Guess what? This is a GIFT to you, completely FREE as a Premium Member. If you have paid your annual dues, you get all the videos right away. If you are paying monthly, you get your first video in your first month of membership and the rest of the videos two months [...]
