Angela Jia Kim

Savor Beauty + Spa / Savor the Success - CEO + Founder
New York, NY
http://www.savorbeauty.com

    How to make the media want you (4 tried-and-true tips)

    August 22, 2013

    Recently, an editor from Real Simple contacted me to see if I knew of any interesting mentor/mentee duos she could feature in a story she was working on. We sent out an email to this amazing community and received so many wonderful stories from you. (Thank you, thank you!) 

    I'm excited to announce that our very own Savor 7-Figure Club member, Traci Bild (founder of Get Your Girl Back) was chosen to be featured. Traci and I spoke this morning about how we can turn this into a teaching moment, and she gave me her blessing to share the behind-the-scenes so you could learn from it, too. 

    The Real Simple editor chose three women from our community to consider. I tweaked their stories before sending the final cut to her. This is the email I sent back to the Savor members with some PR tips:
     


    Let's now see it played out in real life so you can apply it to your own PR efforts. Here's Traci's original pitch: 

    I own Bild & Company, a multi-million dollar national consulting firm with a niche in health care, and recently I launched a new movement with a book, Get Your Girl Back, to be released in 2014. Married, with two children, I have had strong mentors at every stage of my life that have helped me get to where I am today.

    To pay it forward, I often mentor back.
     
    I have been mentoring Shamim Wu, a 33 year old Senior Vice President of Sales and Marketing for Holiday Retirement, with company with revenues exceeding $1 Billion for close to 10 years. I’ve mentored Shamim throughout most of her career, starting in sales and into the highest ranks in her industry.  Shamim is a Muslim woman, with a Middle Eastern heritage.  While we are very different (I’m Christian woman with German roots) it’s amazing how much we are alike. 
     
    What we get out of our mentor/mentee relationship is the massive support that is needed for major life decisions:  Whether to accept a demanding promotion, how to draw lines in the sand when  opportunities of a lifetime infringe on the most important priorities in our life, balancing motherhood with career as well as maintaining a great marriage and personal balance.
     
    What is most important to this relationship is complete trust, confidentiality, and knowing that we have each other’s back. We tell it like it is, always.  I get as much out of mentoring as Shamim does being the mentee.
     

    Here's the edited version I sent to the Real Simple editor using the tips I gave in the screenshot above:

    Option #2 (Mentor): Traci & Shamim - A story of breaking conventional barriers

    Pull-out quote: "What is most important to mentoring is complete trust, confidentiality, and knowing that we have each other’s back. I get as much out of mentoring as Shamim does being the mentee."

    I am a 42-year-old entrepreneur, wife, and mom. I have had strong mentors at every stage of my life that have helped me become successful and get to where I am today. To pay it forward, I often mentor back.

    I have been mentoring Shamim Wu, a 33-year-old career woman and mom. I’ve mentored Shamim throughout most of her career, starting in sales and into the highest ranks in her industry. Shamim is a Muslim woman, with a Middle Eastern heritage.  While we are very different (I’m Christian woman with German roots) it’s amazing how much we are alike. 

    What we get out of our mentor/mentee relationship is the massive support that is needed for major life decisions:  how to climb the career ranks or how to balance motherhood with career. 

    What is most important to mentoring is complete trust, confidentiality, and knowing that we have each other’s back. We tell it like it is, always. I get as much out of mentoring as Shamim does being the mentee.

    - Traci Bild, TraciBild.com and Get Your Girl Back

    The most important PR tip I can share with you is to HELP. You want PR, they want a story that will inspire and impact millions. Be genuine in your pitches to the press and help them create a meaningful article.

    The minute you begin to hawk out your products or stories, they hit "delete". Just include one sentence on who you are to give them context, and just like with Traci, they will mention your company and credentials. (Make sure your website is up to snuff to capture leads and emails!)

    Get the Real Simple September 2014 issue to read the story on mentorship. You can also read it here

    If you found this blog helpful, please tweet and share so others can learn, too!

    How to make the media want you (4 tried-and-true tips) http://www.savorthesuccess.com/blog/angela-jia-kim/how-to-make-the-media-want-you-4-tried-and-true-tips via @savorthesuccess @tracibild

    Read Angela Jia 's other blog entries >

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