Angela Jia Kim

Savor Beauty + Spa / Savor the Success - CEO + Founder
New York, NY
http://www.savorbeauty.com

    My problem with many "high-level" coaches (and my list of trusted ones)

    February 9, 2012


    Yikes. This is going to be a controversial one. But everyone sees it, and someone's gotta say it. There's a lot of funny going around, and it ain't Conan O'Brien. 

    I see so many "high-level" coaches out there selling programs for huge amounts of money. And that's fine... if you work with someone who gets and sees you.

    However, over the past two years (especially in the last six months... Woah! What's going on here?), I've had far too many women entrepreneurs come to me and say, "I've been burned big time. I just spent 20K on a coaching program and got nothing out of it. I put it on my credit card and cannot pay it off now. I wasn't heard, and I was force-fed their one-size-fits-all formula." 

    Now, mind you, I also believe that you need to buckle down and do your work and own your responsibility in this world. But... that's another blog altogether. 

    Here's my problem: So often, it's about them and their way, not about you and your way.

    {Before I get tons of emails with objections, let me re-iterate that this does NOT apply to all high-level coaches. Just some. As always, use your best judgement and trust your gut.}

    Don't you know that you are not a cookie cutter thing? I can click on someone's website and know immediately who that person has coached with. It's so formulaic, so cookie cutter. Yes, the process worked for the coach, but now that they are teaching it to hundreds of people, you are going to be just one of hundreds with the same formula and website. You cannot be forced into a round hole if you are square peg. 

    I believe very strongly in high-level coaches. As a concert pianist, I grew up all my life with a coach. Sometimes I went for coachings up to five times a week, especially before an important performance. I zigzagged to Holland, Poland, France, Canada, and all over the U.S. to study with the best of the best. All together I've probably (oops, my parents) paid well over a million dollars (and hours) in lessons, coachings, festivals, and tuition fees. And no, my parents weren't super rich. They just valued education, sacrificed (we lived in Iowa and had to eat fried SPAM!), and put us first.

    And, as a businesswoman, I now invest in my "Board of Advisors", my team of trusted coaches. It takes a lot for me to trust and respect a coach's ability, but once I do, I do. I'm a firm believer that you don't know what you don't know until you do know. So go to those who know and do. (Sheesh, if you got that, dinner's on me.)

    Beware if you are one of 50 or one of 100 in a group coaching program. Really? Are you going to pay thousands of dollars for that? That's not investing your dollars wisely. How much individual attention will you get from that? You deserve better. You deserve someone who is invested in your success... who actually cares

    So. One of the most frequently asked questions that I get in my inbox is: "Angela, who do you recommend as a coach for me?" I think I must get at least 20 emails a week asking this question.

    Because we get so many emails about this, I'm sharing my short gold list of coaches I've personally work with. This list is not complete by any means. 

    Here's Angela's Incomplete-I'm-sure-I'm-leaving-many-amazing-coaches-out-because-there-are-many-amazing-ones-out-there Gold List of Coaches I've Personally Worked With (Phew!): 

    UPDATE (FEBRUARY 11, 2012): I've taken the list down because a few of you were hurt that I did not include you in the list. That was not my intention. Given my position within our community, my husband had warned me to not put out a public list. Don't tell him he was right, ok? :) 

    Disclaimer: Please note that I cannot guarantee that your chemistry or experience will be the same as mine. I can guarantee that they will not force you into a cookie-cutter formula, and, if you do your due dilligence and make sure your "50% of the relationship" (that's another blog) is impeccable, you will have invested your dollars wisely.

    Disclaimer #2: I do not receive kick-backs from anyone. I'm often approached and asked if I will accept money in exchange for a recommendation, and the answer is always "no".  For the record, I do accept cupcakes and chocolates from referrals. Bring it. 

    These coaches are not any less expensive to work with, but at least you will have invested your dollars in coaches who see YOU. 

    Okay, I've said my peace. 



    Angela Jia Kim is a woman entrepreneur advocate, organic lifestyle guru, doting mom, New York City (not house)wife, and author-in-the-making.

    She uses her organic skincare business, Om Aroma, to empower and inspire other business owners by openly sharing mistakes (the kind most sweep under the rug) and lessons learned (the kind most keep as secrets to get ahead).

    She believes that building business is directly tied to self growth, that it takes a village to raise a business, and that your business is meant to serve the life you want to live. 

    Read Angela Jia 's other blog entries >

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