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My Top Ten Favorite Marketing Tips (by Savor Premium Members)

by Angela Jia Kim on November 8, 2012.
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This post is sponsored by Beatrice Johnson, founder of Brand Excitement

At one of Savor's NYC events, we had a a game night of sorts called "Big Bada$$ Marketing Ideas". Everyone got a chance to come up and share their favorite off-the-wall marketing strategies that they had observed other businesses doing or that they had implemented themselves.

Here are my top 10 favorite marketing tips with you... from a big idea that Kotex launched to a simple handwritten note. 

1. Angela Jia Kim, Savor Spa + Om Aroma 
A marketing street team can be extremely powerful if you have great brand ambassadors out there engaging your potential clients. 

"When Dany Levy launched Daily Candy, she passed out postcards at Penn Station and hung stickers in bathroom walls to get the name out there. 

That inspired me to create a Street Team to pass out postcards in the West Village for Savor Spa. We bought Savor shirts, created a contest (whichever team passes out the most postcards gets an hour of drinks on the company!), and had them go out to engage people on the street. 

We have gotten some of our most loyal clients - and even some high-profile guests - from this marketing initiative!"

2. Nika Stewart, GhostTweeting.com
Here's a Pinterest marketing tip that landed Kotex some serious viral action. 

"Flatter others into favorable action. Kotex had their marketing team find 50 inspiring women on Pinterest who they thought were influential, and they created custom care packages for them based on each woman's Pinterest board interests. 

In order to receive this package, Kotex asked them to "repin" Kotex's invitation. The women blogged, tweeted about it and it went viral... something to the tune of 700,000 impressions!"

3. Vanessa Coppes, envJewelry.com
Sometimes looking around in your local area and reaching out to "small potatoes" can lead to BIG opportunities. 

"Don't ignore your local market. I developed a personal connection leading to a lot of visibility. I connected with a local magazine via social media, and then I asked my contact there if I could interview her for my blog.

Not only did I become a contributing writer for this magazine, I'm now part-owner. All that just for reaching into my local market and connecting on social media!"

4. Mary Arnett, shh-oes.com
Flash sale websites can be a powerful marketing tool... IF they have your target market.

"Create awareness with vetted flash sale websites. If you're a retailer selling a product, market to and build brand awareness with flash sale websites such as Gilt, Ideeli and Hautelook.

The visibility with the right partner is priceless. It potentially will go to millions and create a buzz about your product."

5. Beatrice Johnston, BrandExcitement.com
This is a personalized strategy with people who are "flirting" with the idea of working with you. 

"Use your newsletter to go deeper in your personal connections.

  • Step 1: Download the results of your weekly/monthly newsletter campaign. 
  • Step 2: Sort the data by either "opens" or "clicks".
  • Step 3: Choose the top 10 people who opened and clicked. Reach out to them by email.

Your email can say something like:

Hi Angela,
I wanted to get some advice from you since I know you're an active (subscriber/community member). Based on what's happening in your (business/life/etc), what topic would you like to see me address in one of my upcoming newsletters?

This personalized email to an engaged viewer can lead to a lot of increased business."

6. Jill Raff, JillRaffRealEstate.com
An old-fashioned handwritten note can get you far... 

"Use handwritten notes. As a real estate agent, one-on-one connections is critical. How often do you get a note written by hand? Exactly! That's why it works."

7. Carolyn Herfurth, TheBizTruth.com
One-on-one conversations is a marketing tool that leads to big sales conversions. 

"Use your personalized connections. I thought I'd give online video a try for one of my projects. I thought it would be my best and most streamlined sales conversion, but at the end of the day, the one-on-one conversations still ends up being my biggest winner by far." 

8. Dawn Gepfert, DawnGepfertDesign.com
Wow your biggest (potential) clients with grace and showmanship. 

"With a high-end service-based business, I try to pay special attention to my very best clients. Even if I lose a proposal to another competitor, I try to wow them with grace and showmanship by sending them a note along with a gift. It makes you stand out, gets people talking, and the word-of-mouth referral machine begins."

9. Sharon Thompson, DreamWorkshop.com
Get your current clients to be your marketing and brand ambassadors.

"Your happy clients are your best brand ambassadors. I am a high-end tutor for children. Recently, I asked one of my best clients if she could host a party for some of the other moms in her playgroup.

She had a simple informal party with wine and cheese, and I did a small presentation and Q&A. I received more referrals from that 2 hour evening than anything I had done before." 

10. Grace Kang, PinkOlive.com
Come up with a cool program or incentive to get your repeat customers coming back and clamoring for more! 

"At Pink Olive, we get a lot of repeat customers. However, I realized that I can't take them for granted and just rely on the fact that they will come back to shop with us.

My mission has always been to create a place to make gifting fun, so we decided to reward them for being such "good gifters". We launched our new "Good Gifter Program", and we already have close to 900 people signed up in a few months!" 

Do you have a fantastic easy marketing tip? Comment here and make sure to leave your website link, too, so people can check YOU out. :)

Love these fun marketing tips? Tweet this out! 

RT @savorthesuccess: Top 10 FUN Marketing Tips that you can implement, too! http://bit.ly/VGU2DY


Angela Jia Kim is a woman entrepreneur advocate, organic lifestyle guru, doting mom, New York City (not house)wife, and author-in-the-making.

She uses her organic skincare business, Om Aroma, to empower and inspire other business owners by openly sharing mistakes (the kind most sweep under the rug) and lessons learned (the kind most keep as secrets to get ahead).

She believes that building business is directly tied to self growth, that it takes a village to raise a business, and that your business is meant to serve the life you want to live. 


About the author:

Angela Jia Kim

Om Aroma & Co. / Savor the Success- CEO + Founder

http://www.omaroma.com

Savor the Success - named Forbes 100 Best Websites for Women

Older Comments

Julie Gabrielli said:
posted on on November 9, 2012

Love these tips! I recently met with a new architectural client, who showed me a beautiful little coffee table book (paperback) that was put together by the landscape designer who did a makeover of her property. It had before and after photos as well as a few of the in-progress shots. I've ordered photo books from Shutterfly for family, but it never occurred to me to give one to a client. Not only am I going to do this from now on w/ my own clients, that landscaper made a great impression on me. I will definitely reach out to him for future projects.


Vanessa Coppes said:
posted on on November 8, 2012

Love these tips Angela :) Super easy to implement too. I'm honored to be in such great company! Thank you for including me.


Sharon Thompson said:
posted on on November 8, 2012

So inspiring to see such a diverse list of marketing ideas.
I am definitely going to send out some more personal notes.
Thank you for including Dream Workshop.
Just shows the great power of the Savor community!!


Kat Gordon said:
posted on on November 8, 2012

Fabulous! I am tweeting this out now. Another tip: become a "talk-worthy" brand by doing something so unexpected, people can't help but tell others about it. Here's an example: I was working in my office one afternoon when I tweeted "I wish TaskRabbit had telepathic runners that would know when to bring you chocolate." 45 minutes later, a knock at my office door revealed a TaskRabbit employee bearing a box of truffles. I have told countless people about this... including all of you!


Kendra Kroll said:
posted on on November 8, 2012

LOVE the Street Team and the stickers-in-bathrooms ideas (I have magnets here so thinking about that one...hmmm!). Overall...I think these ideas are terrific! Sorta doing the street "team" thing myself, but need more (wo)man power... but heck...it's ALWAYS a trip when I go out on a limb...literally! ;) https://www.facebook.com/photo.php?fbid=10151154240139485&set=pb.36794284484.-2207520000.1352412348&type=3&theater


Andreea Ayers said:
posted on on November 8, 2012

Great tips!


Jodi Graber said:
posted on on November 8, 2012

LOVE this post. I've just mailed some hand-written notes and now I'm going to follow Beatrice Johnston's advice and engage with my list. Then I'm going to implement Vanessa Coppes' advice and get out to my local neighborhood. And on and on. Thanks for sharing the advice of so many brilliant women.


Nika Stewart said:
posted on on November 8, 2012

Love all this inspiration! I'm gonna add a few of these to my arsenal.


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