Angela Jia Kim

Savor Beauty + Spa / Savor the Success - CEO + Founder
New York, NY
http://www.savorbeauty.com

    What the Enterprise Car Rental man taught me about having a Plan A, B, C & D

    May 31, 2012

    About five years ago when I was heavily touring as a concert pianist, I used to rent cars and drive all over the states, up to 8000 miles in a month! 

    I always used Enterprise because their people will pick you up and take you to their car rental location. One day, this guy picked me up and we started talking about careers.

    He said to me, "Lady, the bottom line is that you always gotta have a Plan A. That's like your golden ticket. But then you gotta also have a Plan B, Plan C, and even a Plan D. That way, you have your road paved for you and you don't get down when things don't work out because you've got a different plan waiting right there for you!"

    I never forgot the wisdom behind this twenty-something's words. And now that I have many ventures going on, I see how those words can apply to all of our businesses. 

    For instance, with my Om Aroma Boutique & Spa (West Village in NYC), we have multiple sources of revenue. During summer time, our facial appointments don't sell out as quickly as during winter/fall/spring months. But we have our Plan B, C, and D: waxing, mani/pedis, retail products, online sales, and wholesale accounts. 

    The good thing is that all of our "Plans" come from our core offering and mission, selling our organic products. We are not creating more work for ourselves, we are just leveraging what we currently have and can apply it to other revenue-generating offerings.

    YOUR HOMEWORK ASSIGNMENT:

    1. Grab a pen and paper. Write down your core offering and mission. 

    2. Do a brain dump of all ideas that come to your head of how you can create your "Plan B, C, and D". No idea is too crazy and no idea is silly. Write it down without censoring yourself.

    3. Edit the list by asking yourself, "Does this idea have a link to my core offering?" If the answer is yes, then keep it in. 

    4. Ask yourself, "Is this idea a shiny new object and will require a lot of set-up work?" If the answer is "yes" to this question, STRIKE. 

    (Note: Offering mani/pedis has set-up work for us, but it gets people into our store at a lower price point, and it uses our products. It's not a crazy amount of work since we are in the spa industry, so it's pretty easy. My goal is to get people hooked on Om Aroma, so this directly links to our core offering and mission.)

    3. Get a coach or grab a smart business colleague to bounce the ideas off of him/her. 

    4. Comment below and share with me some of your ideas. I may have more for you! :) 


    Angela Jia Kim is a woman entrepreneur advocate, organic lifestyle guru, doting mom, New York City (not house)wife, and author-in-the-making.

    She uses her organic skincare business, Om Aroma, to empower and inspire other business owners by openly sharing mistakes (the kind most sweep under the rug) and lessons learned (the kind most keep as secrets to get ahead).

    She believes that building business is directly tied to self growth, that it takes a village to raise a business, and that your business is meant to serve the life you want to live. 

    Read Angela Jia 's other blog entries >

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