Angela Jia Kim

Savor Beauty + Spa / Savor the Success - CEO + Founder
New York, NY

    Woman of the Week: Lisa Hufford

    March 15, 2012

    This week's Woman of the Week is Lisa Hufford, Founder and President of Simplicity Consulting, Inc. Lisa's company was ranked #54 on Inc.'s 500 list in 2011, and in 2012, her company brought in a cool $14.2 million. 

    As a new Premium Member of Savor the Success, we are also looking forward to having Lisa as a speaker for this year's Woman Entrepreneurs Rock the World conference about personal branding and how to use it to create massive success.  

    During my recent visit to Seattle, we sat down for lunch and talked about today's entrepreneurial world, how women need to stick together to help one another, and how successful entrepreneurs do more than they talk.

    Lisa Hufford

    What's your story? How did you get started?

    I started my business in 2006 because I was looking for flexibility after having my second child. After working 14 years in sales management and business development roles for large corporations, including Microsoft, I realized that I had the desirable skills that allowed me to provide consulting services to clients.

    Almost immediately after I started my own consulting firm, I was approached by several of my friends and colleagues who wanted the same thing and sought me out to learn how to become a consultant. I realized that I loved helping people make the leap to consulting, and teaching them how to have success as they defined it.  In 5 years, Simplicity Consulting grew to over 100 actively working consultants and a roster of over 1000 consultants who want to work with us all through word- of -mouth.   

    What was one of the biggest obstacles you faced when starting your own business? What advice would you give to a woman facing the same or similar obstacles right now? 

    My biggest obstacle was that it took me a while to realize why we were growing so quickly. I lead my business with integrity, authenticity and transparency, which is a reflection of my own values. I didn't realize that was so unique in the professional services world. People want to feel good about who they work for and be treated as a human being, not just a number. 

    My best advice is to always trust your gut, and hire great people who believe in your vision.

    Family is clearly very important to you. What's the most important message that you want your sons to learn from you? 

    I come from a family that worked hard, and now that I've achieved a certain level of success, we have a comfortable lifestyle with a nice house and other things that I want my sons to not take for granted. I want my sons to be grateful and learn the value of hard work. It's very important to me that they understand that these things don't just appear from thin air... that it's a result of working hard.

    Lisa Hufford

    How did you fund your business?

    I was fortunate enough to be able to self-fund my business, because we are service- based, and have a manageable cost structure. 

    In one word characterize your life as an entrepreneur.  Flexible

    If you are having a rough day at work, is there anything that can instantly turn your day around? How do you recover from a tough day?

    I remember how blessed I am to be able to run my own business and be in control of what I want to do. No matter what happens, I feel incredibly grateful to live in a country that allows me, as a woman, to live my dreams.

    What's your bigger mission in life?

    To help people find significance and success in their own life -  which I believe, is discovered through understanding your personal brand. 

    If you could do it all over again, what would you not do again? There are no regrets in life, though! 

    I would want to recognize sooner than I did, that I knew more than I realized, and own it!

    Lisa Hufford as a young girl.

    Got a question for Lisa? Post here in the comments section! Better yet, come meet her and learn about her secrets to branding success at Woman Entrepreneurs Rock the World on April 24-25, 2012. 


    Angela Jia Kim is a woman entrepreneur advocate, organic lifestyle guru, doting mom, New York City (not house)wife, and author-in-the-making.

    She uses her organic skincare business, Om Aroma, to empower and inspire other business owners by openly sharing mistakes (the kind most sweep under the rug) and lessons learned (the kind most keep as secrets to get ahead).

    She believes that building business is directly tied to self growth, that it takes a village to raise a business, and that your business is meant to serve the life you want to live. 

    Read Angela Jia 's other blog entries >

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