Deena Fischer

E-Business Law Group / Just1Group - Managing Partner/ Principal and CEO
Yardley, PA

    Are You Using Twitter Effectively? 6 Tips To Consider...

    September 3, 2009

    Twitter is a fantastic business tool.  It's helped me grow my business and allowed (similar to this blog) for my followers to get to know me a little.  In case you're not following me, my legal twitter handle is DeenaEsq

    In case you haven't realized it, I'm very different from most lawyers.  I'm very comfortable with the latest technology.  As such, I'm often asked to help colleagues to get started.

    The question I get asked most is why anyone would bother with Twitter.  For lawyers, it's not an intuitive step. 

    The reason that Twitter is valuable to me is that lawyers are generally intimidating to most small business owners. Having people get to know me as a person makes me far less intimidating to approach when they need a lawyer to talk to. 

    Twitter is a very accessible medium for companies.  It's easy to use, easy to start and has a very shallow learning curve.

    Everyone thinks that they can just jump right on and start tweeting their business.  But it's not quite that easy if you want to do it effectively.

    I don't think that there are right ways and wrong ways to use Twitter, but I do think that there are effective ways and ineffective ways to use Twitter.  If you're going to do it, you might as well do it well.  Don't waste your time doing it ineffectively.

    Here are some of the "best practices" that I recommend when I'm teaching people to use Twitter:

    1. Twitter is not the radio - This is not a broadcast medium like advertisements on TV or radio.  If all you do is post advertisements for yourself, you'll never get a following and you'll never be successful.

    2. You get out of it what you put in - Actually this is true for most things in life.  You're going to have to put in some time every day to make it successful for you.

    3. Know how much to reveal and what to keep to yourself - Getting too personal (you're not going to want to talk about your marital problems if you're a doctor) or too mundane ("I am now having coffee") is not going to get you where you want to go.  However, let people know bits about your personality and your life through your tweets.  People want to do business with people they like, not faceless companies.  If you want to get personal, get a second account.  I have one.  (If you're interested in following me there, just contact me and I'll send you the handle).

    4. Interaction is King - People want to be "friends".  You need to respond to people you follow, comment on their tweets, read their blogs, get to know them.  This is networking at it's easiest.  Make some friends, you never know who they know.

    5. Don't just follow a million people - Twitter is not a game where he who has the most followers wins (though I'm sure some would disagree).  I'd rather follow people who interest me and let my numbers grow organically.

    6. Provide valuable information - If you're reading something interesting that your followers might like, tweet it.  If you follow someone who tweets something you think that your followers might like, retweet it.  If you've blogged about something your followers might like, tweet it.  Get it?

    Here are some of my personal Twitter pet peeves:

    Autoresponders - It's artificial and annoying. Don't do it. 

    Tweet Repeat - People who tweet the same post over and over and over (usually an advertisement).

    Navel Gazers - People who don't interact.  They spend all day marvelling over their own belly button lint. Why the heck would you want to follow them?

    Have you run into any of these characters?  What are your Twitter pet peeves? 

    Read Deena's other blog entries >

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