Deena Fischer

E-Business Law Group / Just1Group - Managing Partner/ Principal and CEO
Yardley, PA

    Why being "too good" is not good at all.

    October 1, 2008

    I try to take every PR opportunity that presents itself, even if it doesn't look like it'll get much traffic.  You know why?  Because you never know what could happen.

    Great PR comes from some of the oddest places.  I know that most everyone reading this is a HARO member, but do you really read the three emails?  Seriously?  From top to bottom?  Or do you just skim the headlines to see if something interests you?  No, really....

    Just a suggestion, but read the whole darn thing.  It's not that long.  Why?  Because you never know what could happen.

    I answered a HARO post which started talking about needing people to talk on a subject that I've got no expertise in at all (OK, well some knowledge, but nothing that I would be qualified to talk about).  However, at the bottom of the post, the poster said that they also needed people to talk about some legal issues.  So I pitched and got the gig.  YAY!

    It shouldn't have been that big of a deal.  I'm pretty sure I got it because no one more important than me pitched for it.  It was for an online blog (which many people discount, especially lawyers, who generally consider themselves too good for that sort of thing.  Thankfully, I'm not too good for much.  LOL!).  I figure that any promotion is a good thing.

    The writer sent me a bunch of questions, I answered them and she printed the whole thing on her blog.  I actually gave her a little legal advice too, since the questions were precipitated by a problem that she was having and it helped her to solve her legal problem.  I figured I'd get a couple of hits from it and maybe I'd get a client from it. 

    So what's the big deal, right? 

    The big deal is that the little story on Web Worker Daily got picked up as a story by Creative Commons.  My name and a link to my website were sitting on their home page, above the scroll, from last Friday until Monday afternoon.  YAY!

    Anyone who knows about SEO (Search Engine Optimization) knows that the quality of the links to your page matter even more than the quantity of links to your page when you are looking to raise your page ranking in Google and other search engines.  Creative Commons is an important link to have as an internet attorney, particularly one that deals with copyright and trademark issues. 

    Google currently has me ranked at only 1 out of 10 in importance.  I need the site to have a higher ranking so that it appears closer to the top in search results when people are looking for a lawyer like me.  I've got to have more links to me in general and definately more from more important places if I want to raise my ranking.  And then they'll find me for free...  I like free. 

    So, I just keep plugging away...

    Goal: To launch a law firm and raise my kids without losing my mind.

    Read Deena's other blog entries >

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