Jo Why Lee

London - United Kingdom

    Anik Signals Email Marketing Tips that Can Help You Boost Profit

    October 25, 2016

    Anik Singal - Email marketing techniques

    Having a website to establish your presence online is a prerequisite when starting a business these days. However, while most entrepreneurs now understand the benefits of owning a website, very few entrepreneurs are getting measurable value from their online presence.

    The goal of having a business website is to produce leads and sales. You can optimize your website to convert more visitors to customers. But adding email marketing to your arsenal is the best way to guarantee you convert a lot more visitors into paying customers.

    According to Anik Signal, a leading internet marketing expert that has generated millions of dollars in sales online, no matter how well optimized your website is, the majority of your customers will simply not buy on the first exposure to your offer. Email marketing has been proving to convert, and on average generates an ROI of 3600%.

    TO ensure you start your email marketing on the right foot, here are 3 tips from Anik Signal.

    1) Design an Opt Page.

    Signal says that sending traffic directly to your home page is an inefficient way of marketing. According to him, designing an opt-in page is a far better way to generate leads, sales, and customer. An opt-in page is a single page that offers your customers something of value for free in exchange for their email. The opt-in page is connected to an email marketing software like Aweber or GetResponse.

    Whichever niche or industry you are, you can ***find a USP*** that your customers would respond to in exchange for their email. It may be a free pdf, a discount, or a free product, while you get their email in return that will enable you market to them for as long as they remain subscribed to your list.

    2) A Thank You Page or an Offer Page

    After a prospect inputs their email, you should send the prospect are to a thank you page where you thank them for trusting you with their email. More importantly, the thank you page is also a chance to convert your visitor to a customer. Sending them to your best converting page is ideal.

    However, you can also send them to your homepage, especially if your home page converts decently.

    3) AutoResponder and Email Email Broadcast

    Now you’ve your prospect’s email, it’s time to send them a series of messages that will gradually introduce them to your company. Your messages should communicate how your product will help them solve a challenge or make their life easier. It should also communicate the value they would receive by taking advantage of your offer.

    Email marketing enables you to write this email series once, and they are automatically sent to any person that opts into your email campaign. You don’t have to lift a finger every time and your customers will receive your message daily, or weekly or monthly, as the case may be.

    Also, you can send special broadcasts either to offer a discount, introduce new products, or launch a contest. With email marketing, there is just so much you can do.

    Your customers can also reach you easily if they have any special needs and you will get actionable information that will help you serve your customers better.

    Anik Signal attributes the success of his online marketing company to the power of email marketing. Taking advantage of email marketing will greatly improve your profit and make your website and online marketing efforts much more profitable.

    Read Jo's other blog entries >

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