Jo Why Lee

London - United Kingdom

    Creating a Successful Trifold Brochure

    September 10, 2013

    Tri Fold

    Online advertising might be the way to go these days, but paper ads aren't exactly obsolete either. In fact, going with a trifold brochure can be much more advantageous in the right situations. For example, companies will leave a much longer lasting impression when trifold brochures are handed out during industry shows because that way people have something tangible to hold on to. If you're a rookie entrepreneur or experienced businessman looking to attract more customers and make more profit, here are some great pointers for creating attractive and effective trifold brochures.

    Pictures say a thousand words

    The point of a brochure is to grab people's attention, and Snap Brochure Design can help regular people do just that. Add lots of images to trifold brochures to make heads turn. Photos and images can express so much more than words are able to convey, and they do so in a much more interesting way. A large, dense block of text is likely to turn people off before they even begin to read it, so don't bore somebody to death by putting too much detailed information in any kind of brochure. In cases where statistics or technical specs are appropriate, complement them with related pictures.

    Add a strong call to action

    The purpose of a trifold brochure is to convince an individual to take action whether it be making a purchase, donation, or doing something else. What better way to do that than to directly tell people to visit a website or call a specified phone number? A "call to action" is usually a statement placed in an advertisement that persuades the public to take one step further. That usually means contacting a company representative to learn more about the product or service. When people find out more information about some product that they're interested in or a cause that they support, the chances that they'll end up buying the item or contributing to the cause are much higher.

    Plan out the order of presented information

    Like a good essay, a nicely-crafted brochure should flow smoothly and logically. Information should be presented in a way that makes it easy to read and comprehend. Remember that a trifold brochure doesn't read like a book because of the way that the flaps are folded. The outer panels are the first to be seen, while the inner ones will stay hidden until the flaps are opened, so keep this in mind when deciding on placement of information. Visually-appealing images and text are normally placed on the exterior, while more detailed information goes on the inside of the brochure.

    Use proper margins

    Text is usually placed within the borders of any of the individual panels on a trifold brochure. This is achieved by setting up proper margins so that writing is contained and looks organized. Avoid having text blocks running off into adjacent panels because it simply doesn't look good and hints at the work of an amateur. Check out the Snap Brochure Design website for tips on how to set margins correctly.

    Images, however, may extend into other panels without issue. With pictures and background art, their arrangement can be as flexible as the creativity of one's own mind if they are to have a certain impact on the reader. Hence, there are no border limitations with images and other graphics.

    Print out a full-sized copy and fold it

    A major mistake that many people make when creating trifold brochures is failing to print out a sample after it has been completed. While the brochure might look perfect on the computer screen, the formatting could be off on actual paper. Most people would never realize this unless they print out a copy and fold it into a trifold brochure. Only then would it be possible to see that images are too large, that words are crossing into the borders of other panels, that panel margins need to be adjusted, etc.

    Include a table of contents

    If the trifold brochure contains a lot of information, it's a good idea to add a table of contents on the inside of the first flap so that readers can get to the parts that they're really interested in faster. When reading dense blocks of information, people usually get bored quickly. The idea is to appeal to the reader as quickly as possible. With a table of contents, readers can skip to the brochure sections that they want to read right away without having to skim through the entire brochure to find them.

    Use color

    Unless the brochure is specifically designed in black and white to evoke certain emotions out of the reader, color—and lots of it—should always be used. Colors grab people's attention because the human eye is naturally attracted to specific shades. Reds, greens, and yellows are especially easy to pick up for most people, so use color as an advantage.

    Make the cover pop

    Designing an attractive cover is key because no one wants to flip open a boring-looking brochure. The cover is probably the most important element of the brochure since it's seen first. If things go wrong here, the rest of the brochure would mean nothing even if it was done amazingly. For great cover-making tips, turn to Snap Brochure Design for help.

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