Kaira Rouda

Real You and Real Living - Chief Entrepreneurial Officer/ President

    Real You: Empowering Cultures Attract Positive People

    June 24, 2009

    Businesses often go through growing pains. Sometimes good; sometimes bad. And right now, many companies are facing the pressures of having to downsize. However, there are some companies that are prospering and need to hire more employees. 

    To ensure that you hire the best and most well-fitting employees, my advice is to create a great culture-one that is inviting and represents your company's outlook. Potential employees will use your culture as a guide for gaining insight on your company. And, if you misrepresent your company's culture, you may end up wasting time interviewing candidates that are not a good fit for your company. 

    To ensure your culture is truly representative of your company's brand,  first take a quick inventory of your surroundings. How would you define the culture you've created up to this point? Is it stiff or fun? Casual or crazy? Formal or informal? Do these qualities really represent your company? Although these things may seem small and relatively insignificant, they're not.

    Simple, inspiring cultures attract A-list candidates. It's no secret that people want to feel inspired by their jobs. They want to participate in something sustainable and worthwhile. That's why creating a real, creative and stimulating culture will contribute to your success. 

    Make sure that each employee understands your brand essence  and your vision for the company. It goes way beyond just telling employees what you're about. You've got to live it daily.

    Remember, if your personal brand and your business brand are in alignment, it shouldn't be hard to attract the right individuals. You want real people who are attracted to your company and what you're trying to achieve. Now, go get ‘em! 

    Want to learn more about creating a great culture? Sign up for my tip of the week! Visit me on http://www.KairaRouda.com, follow me on Twitter, and connect with me on Facebook!

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