-
Several months ago, I blogged about what I call your Woohoo Within™.
To refresh your memory, your Woohoo Within™ is the internal compass directing you where to go and what to do next in your business.
More recently, I started talking about your Social Persona™.
A lot of people have been asking me what the difference is.
While your Woohoo Within™ is an internal expression of self, your Social Persona™ is the external representation of that Woohoo Within™.
Your Social Persona™ is the feeling, emotion, energy, words, messaging, and heart of who you are and what you're here to do.
When you create a rock star Social Persona,™ you'll know it. Not only will you feel it, but everyone around you will respond enthusiastically and passionately.
And that's when you claim your rightful role as the Social CEO of your business. It's also when you know you're truly expressing your Woohoo Within.
So how can you create your own rock star Social Persona™?
When I work with my clients to develop their personalized Social Persona™, here's what I want to discover:
- What words, values, and ideas separate you from your competitors?
- How do you want people to feel when they experience you and your business in the social space?
- How can you merge your personal and professional life in a way that feels comfortable so that your clients and fans truly understand who you are and why they should care about you?
- What are 5-10 key messaging points you're so passionate about that you could talk about them all day long?
- How can you change the way you communicate online so that you invite and include rather than promote and exclude?
- As the Social CEO of your company, how can you better align your communication, messaging, and presentation style to match your business' true essence?
These are just a handful of the exploratory exercises I do with my clients to develop and create a personalized Social Persona that only they can share with the world.
Are YOU fully connected to YOUR Woohoo Within™?
Is it perfectly represented in your Social Persona™?
