Do Blogs Really Drive Sales?

    January 25, 2011

    It can be tempting to have lots of blogs review your product. Or you might relish in providing guest posts to blogs on your are of expertise.

    The problem?

    I hear every day how small business owners look back at the samples they've sent, or the time and effort it took to write several guest posts, and felt it wasn't worth it in the end.

    However, a recent article from Mediapost states that blogs are more than two times more likely than magazines to have inspired a beauty product purchase in the last six months. This is an interesting statistic, and whether it applies to your industry (or not), or whether you believe it (or not), blogs do serve us entrepreneurs quite well.

    So, without further adieu, here are my Blog Publicity Benefits - all wrapped in a neat little bow....just for you :)

    Blogs Help you Get Noticed by the Media

    Every single editor, writer, reporter, and producer read blogs (just like we do!) Many of them frequent certain blogs to find trends, cool products, or interesting stories.If you've been covered by a blog that the media frequents, you have a good chance of getting on their radar.

    Blogs are also an excellent way to establish yourself as an expert in your field - and someone that the media can call on for quotes.

    Blogs Help Your Search Engine Ranking

    Well-ranked blogs give you a boost in the search engines. Also, if a customer (or member of the media) 'Googles' your company, it's really nice to have the first 10 pages filled with positive coverage of your product or smartly-written guest posts that establish you as a credible source on a topic.

    Blogs Allow you to Speak Directly to Customers

    The "comments" feature on blogs is basically the best thing since sliced bread.

    You can respond to folks who've commented on your blog press coverage by simply visiting that blog, and checking out what they had to say. You might be able to talk someone into buying your product by answering a question. Or you can further show off your expert knowledge by offering a few additional tips in the section. Or, you can simply thank each and every person for their input. A great way to start (or continue) a conversation and build those relationships!

    What do you think about blogs? Have you had good or bad experiences? Leave a comment below and share your insight!

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    Want to learn how to pitch the media like a pro? Sign up for my free eBook at http://www.casseracommunications.com

    Read Melissa's other blog entries >

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