How to Network with the Media at Rock the World

    April 26, 2010

    I don't know about you, but I'm getting more and more excited about Rock the World every single day - and Angela's daily announcements of the press who have accepted her invitation to attend make the event all the more enticing!

    Bumping into a member of the media while circulating Rock the World may send shock waves through your system. You might immediately want to tell them how amazing your product/service is, and why they should cover it. If you remember three words from this article - it's these:

    Resist the Urge

    Instead, follow these tips to make the most of your time with the media attendees:

    Focus on the Relationship
    The ultimate goal in any PR campaign should be building relationships with members of the media. When the media begins to view you as a valuable source, you'll have a much easier time getting their ear when pitching ideas and a great chance of securing coverage.

    What Do They Need
    We all know what we need - more media coverage! But what do THEY need? Begin your conversations by asking what stories they are working on, what items they are most interested in, and/or what they look for in expert contributors. Then, go home, do your homework, and figure out how you can help them fill these needs.

    Have your One-Sentence Pitch Ready
    If a member of the media asks "What do you do?" - what will you say? You might have this prepared for your fellow entrepreneurs, but think about what the media will want to hear about your product or service that is newsworthy, or how you can position yourself as a source they would be interested in. (My pitch? I'm a nationally-syndicated wellness expert providing advice to audiences on getting healthy, getting fit, and getting happy.)

    Follow Up
    Once members of the media get back to their desk, they are no doubt bombarded with hundreds of emails, phone calls, and other daily work. This means that the great conversation you just had has now slipped to a hidden place in their brain and they are on to other things. That's why it's essential to follow up with the media after the event. Get them any information they requested. Send them a short note that it was nice to meet them. Remind them you are available last-minute to serve as an expert source. If you don't hear back, or nothing gels immediately - keep up-to-date with what they are working on and offer a new story idea on a monthly basis. Not too much to overwhelm them, but just enough to stay on their radar!

    Melissa Cassera coaches entrepreneurs to implement national publicity campaigns - visit

    Read Melissa's other blog entries >

Please Wait