Nancy Vaughn
White Book Agency - Principal, PR & Marketing DirectorTampa, FL
http://www.whitebookagency.com
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I came across this video on Advertising Age from Pepsi and thought it was very ingenious of the popular soda brand to just "go with the flow."
Pepsi found that some Spanish speakers found it easier to pronounce the Pepsi brand name without the "P" as in "Pesi."
This commercial does a great job of driving home its main point, "regardless of whether you say 'Pepsi' or 'Pesi,' our beverage is the one you're going to want to drink." Pepsi was aware of their target market and open to experimenting a bit with their brand to reach their audience.
As a business owner, I find it refreshing to be able to experiment and try new things. Admittedly, they haven't all been winners, but I enjoy the flexibility. Are you open to change or do you always try to play it safe?
How do you feel about reaching out to a new target demographic (i.e. men, Boomers, Gen-Y, different ethnicities, etc.)?
Read Nancy's other blog entries >
A Clever Way to Embrace a New Brand (or Brand New) Option
