Nancy Vaughn

White Book Agency - Principal, PR & Marketing Director
Tampa, FL

    When in Doubt, Pitch it Anyway

    September 9, 2010

    If you've been working with the press, by now you should know that there is no magic formula or one-size fits all. What works today may not work tomorrow, and what makes sense for one reporter may not make sense to another.

    If you're creating personally-crafted messages (as suggested) when reaching out to the media, chances are your e-mails, story ideas and pitches are eventually going to spark the interest of your target. The more you focus on the "relationships" involved in PR, the better off you'll be.

    There are times when I'm not sure about the story angle. If it's not too far-fetched and fits within the beat of the reporter, I'll pitch it and work with the reporter to iron out the details.

    I can tell you that this has worked for me on both sides of the media game, as a publicist and as a writer receiving press releases. Sometimes the angle that's going to work with your audience isn't crystal clear or you have to dig a little deeper to find a way to make it more compelling. Working together is what makes it a truly great story and the collaboration between a publicist and reporter/writer can make all the difference in delivering a story and/or carefully, crafted message.

    If you're ever in doubt about what the angle is, give the writer a call and share your pitch. You never know what new ideas may emerge that'll make it an even greater story!

    Read Nancy's other blog entries >

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