Romy Taormina

Psi Bands - Nausea Relief Chief/Co-Founder
Pacific Grove, CA

    10 tips or traits for trailblazing entrepreneurs!

    August 6, 2009
    1. Passion. Every business faces challenges. It’s all a process and a journey. You have to be able to weather the storm. In order to successfully do so, you must believe in your product or service to get you through. If you are waivering about your business, ask yourself why. Get to the bottom of it and restructure and redefine your business so that you love what you do. If you don’t love what you do, you are more likely to give up when things become overwhelming. 
    2. Creativity. There are always solutions. Never give up. Find a way to make it happen. We are our only excuses.
    3. Vision. Have you created a business plan? Do you know what you are aiming for? Goals and vision are important. If you don’t have them, how will you know how and if you get there? The Toilet Paper Entrepreneur has some great ideas about setting daily metrics and quarterly goals.
    4. Give back. If you don’t give back, why should anyone give to you? Savor the Success is all about this – give, give, get. When you give, you will eventually get. Giving can be accomplished in so many ways that can be mutually beneficial, and it doesn’t have to be financial. Help a fellow business owner by providing ideas, lending a hand to move their office furniture, or introducing them to someone who can help them grow their business. From day one, Psi Bands has donated to Fertile Hope, a LIVESTRONG initiative dedicated to providing reproductive information, support and hope to cancer patients and survivors whose medical treatments present the risk of infertility. Even when we had not sold one set of Psi Bands, we still committed to giving back to this organization. We donated product to their charitable fundraising event, we included them in our press ptiches and listed them on our web site, and eventually we were able to cut them checks.
    5. Balance. Exercise, drink lots of water, create a workplace environment that works for you – candles, lots of natural light, music. If you are a mother of young ones, try to stay in the moment – whether it is with your children, spouse, or business. Try to focus and enjoy what you are doing while you are doing it and don’t beat yourself up when you just can’t do everything. We are just not capable of being 100% to everyone 100% of the time.
    6. Acknowledge both your small and large successes. Growing a business is tough and can be overwhelming at times. Focus on your successes, and learn from your “mistakes”. Nothing happens overnight but when you really look at all that you have accomplished, be proud of that. Everything builds upon itself. Before you know it, your one press hit has turned into 10, your one retailer has turned into 10, and your one employee has turned into 10.
    7. Know your strengths, as well as those of your partners and key personnel. If you identify these, you can put you and your team members’ strengths to their best use and know where the holes are. You can then take steps to fill in those holes with training or new employees/consultants. A good resource for identifying strengths is “Strengths Finder 2.0”, by Tom Rath.  This is a #1 Wall Street Journal Bestseller by a #1 New York Times Bestselling Author.
    8. Do your research and follow your gut. As women we have this unique ability to sense things. When it feels right, it probably is. When it doesn’t feel right, it probably isn’t. Do your research to help substantiate your feelings. Following your intuition coupled with dong research is a formula for success.
    9. Get a handle on your financials. As you grow, your financials will become more complicated. Start learning why it’s simple. Take a class. Hire a book keeper. Learn to use your numbers to guide you.  I recently posted a blog on how to calculate your margins, just one of many important considerations when reviewing your numbers. 
    10. Product/service uniqueness. What makes your product or service unique? Find that "wow" factor and go pitch the press. Public relations is so powerful (and inexpensive as compared to traditional marketing efforts). Tips for getting in “O, the Oprah Magazine” and other high profile magazines:


    Psi Bands Co-Founders Carla Falcone and Romy Taormina received the 8th Annual Trailblazer Award from Wells Fargo and the National Association of Women Business Owners (NAWBO). Presented at NAWBO’s 2009 Women’s Business Conference in Chicago, the award honors and celebrates the nation’s leading women business owners. Each year three winners are recognized for their vision, community commitment, and trailblazing spirit.



    Read Romy's other blog entries >

Please Wait