Romy Taormina

Psi Bands - Nausea Relief Chief/Co-Founder
Pacific Grove, CA

    Three Fatal Business Distractions

    September 28, 2009

    I am returning from the Moms in Business Unite conference in San Diego (Psi Bands won the all-expense paid trip from Boogie Wipes). From that conference I learned many things. Here are some more relevant business tips to help you grow your business.


    From Susan Fowler, one of the foremost experts on personal empowerment, I learned the following:


    #1 Acting on the false promises of external motivators

    An extrinsic motivator includes power and status, money, and image and beauty. This type of motivation can only last you for the short term. It is the “fast food” of motivation.


    An intrinsic motivator provides inherent interest and satisfaction. It is the “health food” of motivation.


    You can not be extrinsically and intrinsically motivated at the same time on the same goal.


    When you cut through the layers of why you are doing what you do, you might realize that the reason you want to be rich is because you are the first person in your family to go to college, that your family sacrificed for you to send you to college, and your motivation to be rich is not because you want money for the sake of having money but because you want to help your family financially for all the struggles that they have faced and/or to prove to them that their sacrifices were not made in vain. It is an intrinsic motivation that keeps you studying late at night in college so you can get good grades, get a good paying job or start your own company, and help you to reach your financial goal.


    Why are your business goals what they are? Dig deep to uncover why you do what you do. If you are following intrinsic goals over the long term, you will sustain your motivation to get through the roller coaster of being an entrepreneur.


    #2 Acting on the belief that I “have to”


    When you feel like you “have to” do something, consider it a red flag. At that point, identify how doing that task is tied to your values (indentified motivation), or even your life purpose (integrated motivation).  For example, if you feel like you “have to” take care of an elderly loved one, but you are feeling resentful, step back and ask yourself why you are feeling the way you do. No one is making you take care of that loved one. You are caring for this loved one, perhaps, because you love this person, it is how you would wish to be taken care of, and you feel that caring for this person is tied to your sense of values of helping others when in need. If you can shift your mind set from a “have to” to a “want to”, then you will come away from the situation feeling far more empowered and happy.


    When you look at those things in your life that are a “have to”, step back and see if they are tied to your values or life purpose. If they are not, you should evaluate if you should continue engaging in that task.


    #3 Acting as if what really matters is the activity


    When you engage in an activity, how does it create meaning for you? How does it connect to your vision? Again, dig deep and discover why you are doing what you do.


    Motivation can be taught! It requires a mind shift change, but when you are successful at indentifying why you do what you do, it can provide the energy, well-being, and vitality that we all seek.

    Read Romy's other blog entries >

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