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Stephanie Cion
wellalarm inc
new york city, NY
Does PR Lead to Sales?

January 11, 2009

As an entrepreneur and CEO of a small, growing company - resource allocation is HUGE issue. One question that has come up repeatedly in the past several months when speaking to fellow entrepr...

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Stephanie Cion
wellalarm inc
new york city, NY
DIY PR Lesson 1: Create Standard Pitches for your Target Audience

November 26, 2008

So here is hands down one of the BEST things we have done to help organize and streamline our DIY pr outreach: create standard pitches for our primary target categories. For example, we ident...

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