• Melissa Cassera

    Melissa Cassera

    PR Expert
    Marlton, NJ
  • Facebook_post
      There are hundreds of ways you can make your business attractive to the media. Several of them you probably already know. You smarty pants you. Getting crafty when it comes to publicity...
  • Melissa Cassera

    Melissa Cassera

    PR Expert
    Marlton, NJ
  • Facebook_post
    Hey chickadees. So....it's been awhile since I've posted an official Savor blog. I'm not gonna lie - Angela and the Savor Board of Directors cracked the whip to remind me to get off my tushie and ...
  • Melissa Cassera

    Melissa Cassera

    PR Expert
    Marlton, NJ
  • Facebook_post
    Coming up with pitch topics can be difficult and time consuming. You know you need to tie your product/service into something timely and newsworthy, but how? Check out these 3 quick pitch ideas:...
  • Nancy Vaughn

    Nancy Vaughn

    White Book Agency
    Tampa, FL
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    Diversity issues have always been important to me. In high school I wrote papers about race and equality issues, in college I started a multicultural organization, after college I wrote articles...
  • Melissa Cassera

    Melissa Cassera

    PR Expert
    Marlton, NJ
  • Facebook_post
    On a daily basis, I work with a small number of multi-million dollar businesses with 100+ employees that have fairly substantial budgets for a PR campaign. I also work with a select number of entre...
  • Nancy Vaughn

    Nancy Vaughn

    White Book Agency
    Tampa, FL
  • Facebook_post

    When in Doubt, Pitch it Anyway

    September 9, 2010
    If you've been working with the press, by now you should know that there is no magic formula or one-size fits all. What works today may not work tomorrow, and what makes sense for one reporter may ...
  • Nancy Vaughn

    Nancy Vaughn

    White Book Agency
    Tampa, FL
  • Facebook_post
    When you work in the PR industry, it's necessary and beneficial to have thick skin and patience. When you throw on the garnering of sponsorship dollars for client events, you can become quite ...
  • Nancy Vaughn

    Nancy Vaughn

    White Book Agency
    Tampa, FL
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    As a publicist and freelance writer/journalist, I've been on both sides of the "pitching" fence.   Working in PR, I am thrilled when the media comes calling for one of my clients. I do...
  • The Moderator Pup

    The Moderator Pup

    Savor the Success
    New York, NY
  • Facebook_post

    Using Your Savor Media Lists

    November 17, 2009
    Contributed by Publicity Specialist Melissa Cassera - www.casseracommunications.com If you’re reading this article you’re most likely eligible to start downloading your Savor Media Lists. Co...
  • Jennifer Tuma-Young

    Jennifer Tuma-Young

    Inspirista LifeStyle Design
    By the Beach, NJ
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    I wanted to blog about this topic because I think so many of you ladies ARE INCREDIBLE, and deserve to be used as an expert source or have your product/service featured in a magazine. Sinc...
  • Deena Fischer

    Deena Fischer

    Law Offices of Deena Burgess / Just1Group, Inc.
    New York, NY
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    Eenie Meanie Miney Mo...

    April 29, 2009
    I hate pictures of me.  No, really.  I do.  So, I don't have any.  All of the pictures that you see of me in my profiles here, on other boards, on Facebook, Twitter, etc. ar...
  • Romy Taormina

    Romy Taormina

    Psi Bands
    Pacific Grove, CA
  • Facebook_post
    We all want great press. The benefits are priceless. It creates consumer awareness, drives sales, gives you prestige, opens up new retail channels, etc. So how do you get it?     ...
  • Melissa Cassera

    Melissa Cassera

    PR Expert
    Marlton, NJ
  • Facebook_post

    Top Three Pitch Ideas

    January 28, 2009
    I find a common misconception among those starting out in PR (or even sometimes those that have been at it for awhile) is that you should always pitch your product/service to reporters. Unfortunate...
  • Romy Taormina

    Romy Taormina

    Psi Bands
    Pacific Grove, CA
  • Facebook_post
    I have blogged about this before, but I would like to impress upon you the importance of joining, if you haven’t already. It’s a great way to start off the new year!   And, there...
  • Romy Taormina

    Romy Taormina

    Psi Bands
    Pacific Grove, CA
  • Facebook_post
    Most of us have small marketing budgets but small doesn’t mean ineffective. What are you doing to stretch your marketing dollars? Are you following your marketing plan (do you have a mar...
  • Deena Fischer

    Deena Fischer

    Law Offices of Deena Burgess / Just1Group, Inc.
    New York, NY
  • Facebook_post
    I try to take every PR opportunity that presents itself, even if it doesn't look like it'll get much traffic.  You know why?  Because you never know what could happen. Great PR comes fro...
  • Deena Fischer

    Deena Fischer

    Law Offices of Deena Burgess / Just1Group, Inc.
    New York, NY
  • Facebook_post

    Stumbling Along...

    September 22, 2008
    This is going to be a short post, because time is getting away from me today...  But I wanted to check in and let you know how it's going... A bunch of members started a café on Savor ...