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San Francisco Bay Area, CA
Leader(s): Ayesha Mathews~Wadhwa,
Email chapter: ayesha@savorthesuccess.com
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Branding Inside Out (seminar)
- Dates: Thursday, February 18
- Time: 6:30pm to 9:00pm PST
- Location: BoConcept - 101 Townsend St, San Francisco, CA 94107
WHAT YOU WILL LEARN:
- The difference between marketing, branding and PR
- Tips on expressing and articulating your brand essence visually through your logo, communication materials and website
- What to consider while hiring a graphic designer
- How to build a brand strategy by answering 10 key questions
- How to define and target your ideal customer
- How a strong brand strategy can save you time, money and headaches with designers, writers, and programmers
- How to use your brand strategy to decide on the right marketing investments
- How to build effective messaging to engage, inform and delight the right audience
- How to craft a killer elevator pitch
Wine and cheese will be served.
MEET THE EXPERTS!
- Josh Levine — Director of Strategy, Great Monday. For over ten years Josh has helped global brands engage consumers and empower employees through design, strategy, and marketing programs. His new agency, Great Monday designs culture driven brand programs to help companies communicate inside and out. Partner and strategist Josh Levine helps businesses demonstrate the value they bring by articulating a company’s culture through written and visual communications. The result? Engaged employees, committed customers, and powerful PR.
More on Josh at http://www.great-monday.com - Maria Ross — A born storyteller, Maria has over 16 years experience building brands, creating campaigns, crafting messaging and directing marketing strategy for both B2B and B2C companies of all shapes and sizes. She is Founder and Chief Marketing Strategist at Red Slice, a branding, and marketing consultancy and has worked with small businesses, start-ups and large companies such as Monster.com, Discovery Networks and Microsoft. Maria helps businesses of all sizes build a strong brand and tell their story in fresh ways so they can engage, inform and delight customers. Her new book, Building Your Own Brand Strategy in 10 Easy Steps, will be out in Spring/Summer 2010. Take a bite at http://www.red-slice.com
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Ayesha Mathews~Wadhwa — calls herself the chief pixel bender at PixInk. And, while it’s extremely difficult to actually bend a pixel, her talents extend well beyond that one discipline. Over the past eight years she’s worked with a range of clients, including Apple, Oracle, Caterpillar Footwear, Camel, Skin by Alison Raffaele, MTV Style (India) and many others. Ayesha is a graduate from Parsons with a major in Communication Design. When she’s not bending pixels or championing entreprenesses at Savor the Success, she supports MicroCredit Enterprises as Brand Ambassador.
More at: http://www.pixinkdesign.com/
