I graduated from Melbourne in Organisational Psychology but decided that fashion e-commerce was my calling and hopped off that wagon after I graduated to pursue Her Velvet Vase. I’m in love with what I do because we’re constantly creating and recreating new boundaries. I also love that Her Velvet Vase doesn’t just sell apparel but that we incorporate the concept of a curated fashion, lifestyle and social community that shares and educates. The plan is definitely to constantly inspire our customers and be inspired by them! Before Her Velvet Vase, I didn’t know anything about photography, videography, graphics design, fashion design, programming, digital marketing, mercha...
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