Claudia Thorn

Diva Style Plus - Founder/Style Advisor
Pleasanton, california
http://www.divastyleplus.com
Read Claudia's other blog >
  • Learning to Fly

    April 23, 2009

    I just found this beautiful poem from Rumi, and it reminds me of all the qualities I have, and the fact that it is up to me to learn and use the tools given to me and take flight...

    You were born with potential.

    You were born with goodness and trust.

    You were born with ideals and dreams.

    You were born with greatness.

    You were born with wings.

    You were not meant for crawling, so don't.

    You have wings.

    Learn to use them and fly.

  • Is It Business As Usual?

    November 18, 2008

    Professional WomanNothing is like it used to be. Nothing is like it was ten years ago, ten months ago, ten weeks ago, or ten days ago.  In fact, change happens all the time, but lately it seems to happen faster.

     

    For us marketers, it is challenging to keep up with so many changes in trends, target markets, products, services, media, the economy, and the way we relate to other human beings.

     

    With the recent economic climate, for instance, it has become necessary to stop and evaluate our current strategies, and redefine what the priorities are for our clients, and what the best options are to consider in terms of reaching the target markets, non-traditional media, and ROI.

     

    Main hurdles

     

    1.      Traditional Marketing vs. Internet Based Marketing.  Some clients are fearful and overwhelmed by the possibilities that the Internet opens for their businesses.  It is hard to sort through the amounts of available information, and the hundred of different points of view.  Who holds the magic [...]

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