Crystal McFerran is a seasoned marketing professional with over 15 years of experience catapulting businesses through strategic marketing and synergistic branding. Crystal leverages keen analytical research and compelling, dynamic content to achieve better reach, engagement and conversions for companies ranging from startups to Fortune 100, including HP & Accor. Her areas of expertise include digital marketing, branding, demand generation, PR, content development, integrated search marketing, and thought leadership. Armed with an MBA and a Master's in International Business, Crystal's marketing prowess is complemented by strong conceptual and executional ability. Equally skilled in st...
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