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Dawn Catherine is a true beauty sommelier, layering her seventeen years as a beauty industry expert, master colorist, makeup artist, esthetician, educator, and former salon owner. A world traveler whose suitcase rarely stays unpacked, she finds beauty in every destination traveled, but it is Italy, where her soul feels most at home. A passion for all things Italian, its art, beauty, culture and wine led her to launch La Bella Vita Cosmetico, bestowing a little taste of Italy and its beauty to her clientele through her product lines. La Bella Vita means "living a beautiful life" and Italians do so exquisitely. Dawn Catherine's philosophy is that everyone deserves a taste of this beautiful ...

Dawn Catherine is a true beauty sommelier, layering her seventeen years as a beauty industry expert, master colorist, makeup artist, esthetician, educator, and former salon owner. A world traveler whose suitcase rarely stays unpacked, she finds beauty in every destination traveled, but it is Italy, where her soul feels most at home. A passion for all things Italian, its art, beauty, culture and wine led her to launch La Bella Vita Cosmetico, bestowing a little taste of Italy and its beauty to her clientele through her product lines. La Bella Vita means "living a beautiful life" and Italians do so exquisitely. Dawn Catherine's philosophy is that everyone deserves a taste of this beautiful life!

Inspired to fill the void in natural and organic cosmetics, she set out to create products with superior standards of efficacy and quality. She chose an Italian manufacturer whose cosmetic artisans handcraft and package each and every product on a batch by batch basis. Undeniable product integrity, using only certified all natural and organic phyto-pharmeceuticals - the purest concentrations of plant and botanical extracts - known for their soothing and anti-aging properties, Bella Vino and Bella Organico luxury lines combine age defying science and luxury something rarely seen in the industry.

It was these superior standards and company philosophy that led ICMAD (Independent Cosmetic Manufacturers and Distributors) to recognize La Bella Vita Cosmetico and company founder, Dawn Catherine, for innovative cosmetic accomplishments. Bella Vino was nominated and won the prestigious ICMAD City Award for "Most Innovative Professional Skin Care Line of 2011". Dawn was nominated for the ICMAD City Award "Cosmetic Innovator of the Year 2011". "To be recognized by the leaders in the cosmetic industry is a humbling experience", she said, " Bella Vino winning the award for "Most Innovative Professional Skin Care Line", a product line that I created and developed, is an extraordinary experience."

Having infused the Bella Vino line with the by-products of the wine making process is where she truly learned in depth about the actual wine making process. It was then she developed more than
just a taste for wine, wanting to be part of the process and having her own brand of wine was something she thought was just a dream. Partnering with Fattoria La Striscia Vineyard in the Chianti region of Arezzo, Tuscany, she developed her own line of wines called "La Bella Vino". Three different red wines will bare the "La Bella Vino" label; Chianti, Toscana and Merlot. The wines were created to be used in various treatments in conjunction with her Bella Vino skin care and spa line. La Bella Vino will also be available in wine stores around the country. "To be involved in the process of wine making," she said, "is an amazing experience. I honestly don't think anyone has any idea what kind of passion one must have to be a vintner and what a monumental process it takes to create just one bottle of wine."

She possesses a love of Italian traditions, but it was during Dawn's extensive travels through Italy that she developed an appreciation for those craftsmen who painstakingly continued to create goods – despite advances in technology that could clearly make it easier or faster. There is no comparison when you go into a maschere (mask) shop in Venezia, where Carnivale maschere are made as they were hundreds of years ago as opposed to those mass produced. These craftsmen of woodworking, paper making, pottery, and ceramics among many others should be embraced and celebrated. It is this reverence of Italian old-world techniques which inspire a passion for traditional craftsmanship. "Bella di Lusso" her luxury goods line, will include a collection of Gifts, Collectibles and Home Decor. Bella di Lusso honors Italian artisan heritage unlike any other.