Johanna C. Nilsson is the Founder & CEO of Herringbone — a San Francisco-based marketing agency that creates, executes and manages authentic social media campaigns. In addition to her duties at Herringbone, Ms. Nilsson regularly speaks about the benefits of content curation and social media marketing at business gatherings across the globe. She is the co-author of Social CRM For Dummies (Wiley, 2011) and the widely cited research paper “Wireless Advertising Effectiveness: Evaluation of an SMS Advertising Trial” (2000). A 2001 graduate of the Stockholm School of Economics, Ms. Nilsson leads Herringbone’s interdisciplinary team of consultants, all of whom work alongside entrepren...
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