I’m one part photographer, one part brand guru This will not be your average photo shoot—the kind where the photographer meets you the day of, takes some standard shots, and calls it a wrap. That’s because I’m as concerned with your brand as I am with the lighting, the camera, and all the other things photographers usually obsess about. So what is brand exactly, and why does it matter? Brand is who you are and how you show up in the world. It’s what makes you unique and draws your ideal client to you rather than anyone else in your industry. But the thing with brand is it doesn’t happen by chance. You have to be intentional about it, because it’s communicated ...
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