Consumer Groove is a boutique, qualitative market research and strategic planning consultancy dedicated to bringing a youthful, energetic spirit and cutting edge vision to a variety of qualitative methodologies. Kristin Bennett Butterfield spent the last twelve years as Senior Director of Research and Trends at The Intelligence Group. After more than a decade of talking with consumers of all kinds (with an emphasis on Generation X and Y), she has a wealth of expertise and insight into consumer trends and market dynamics. Kristin has conducted hundreds of ethnography/lifestyle studies, focus groups and panels, and has spearheaded an ongoing network of parent, tween and teen “consult...
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