Laura Udall joined the ranks of inspired entrepreneurs in 2001. At that time, Laura was a dedicated and concerned mother of three young children. Her daughter Rachel was only ten when she started having severe back pain from carrying heavy books to school. As a young teenager, Rachel was diagnosed with 30-degree curvature spinal scoliosis. Laura enlisted her engineer husband, Nick, to create a carry-all that would spare their young daughter’s back and together they launched ZÜCA in 2003. Laura fostered the significant growth of ZÜCA as its CEO until July 2009, at which time their lead investor decided to take the company in a different direction. Ever the entrepreneurs, Laura ...
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