Melinda is a Partner with Happen, a global innovation firm and the founder of Happen North America. Melinda has 20+ years of experience in consumer and customer marketing and strategy, with particular expertise in customer experience, new product innovation and brand positioning. Most recently, Melinda was President and General Managing Partner for Synecticsworld where she launched the Canadian office, spearheaded the re-branding and repositioning of the firm and grew the business significantly. While passionate about all areas of innovation, Melinda’s expertise lies in insight-led marketplace potential. She enjoys working in a wide range of industries including publishing, FMCG, r...
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