Melissa Cassera
Publicity Specialist - TV Personality - Wellness Expert Marlton, NJ
http://www.easyprsecrets.com
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Melissa Cassera posted a message in a private cafe:
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That's a great blog Stephanie! While I don't have children, I have dogs and I notice if I multi-task when I walk them that's when behavior problems arise. They should be walking perfectly in line with you and focused on moving ahead, not looking around, sniffing, etc. That only happens if my mind is clear, energy calm-assertive and I'm focused on the signs that they might get out of line. I can...
About blog: Why a Broken Computer Made Me More Productive than Ever | read more >
posted by Melissa Cassera
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Thanks Lori - you're so right about the "real" challenge! I'm half considering working on my old computer - even when my laptop is fixed!!
I love your way with words too - so eloquent!!
About blog: Why a Broken Computer Made Me More Productive than Ever | read more >
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This is great Angela! I always liked this quote from Shirley McClaine "Dwelling on the negative simply contributes to its power." It's so easy to let negativity, or negative people in some cases - thanks for showing us how to bring positive power to a negative situation!!
About blog: A Negativity Lesson | read more >
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This is interesting Jenn - thanks for posting! For TV I would also add:
- Always wear high heels - even though most of the time they only shoot from the waist up, the heels still help your posture and elongate the body
- V-necks tend to be more flattering than crew necks (just not too deep of a "v")
- Dark solids work best - black sometimes is too harsh - but light colors/pastels don't look ...
About blog: Dressing Thin On Camera and Off | read more >
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Thanks Annette - I'm still shocked but have been so productive this morning working off the old computer!
About blog: Why a Broken Computer Made Me More Productive than Ever | read more >
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Melissa Cassera posted a cafe message:
Hey Annette -
What type of media is this for? I can provide tips, but it will be easier to know if this is for print or for radio. If it's for radio - here are some tips!
Get the call-in information and ask what time (pay special attention to time zone and if they need you to call in 5 minute...
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That is a small world and a great connection! You never know who you may meet along the way :)
About blog: How to Pitch: Lucky Magazine | read more >
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Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
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Glad you enjoyed it Kristin and good luck with your publicity campaign :)
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
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Welcome! You have a great product BTW, I see it reviewed everywhere!
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
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Happy to help!!
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
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Thanks Nancy - always fun to hear what strategies have worked for others!
About blog: How to Pitch: Lucky Magazine | read more >
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Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
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whoops sorry for double comment! Angela - if you know the person well, you can get away with that sometimes. Some producers/anchors that I know really well I just send "HI" or something funny in the subject b/c we have a personal relationship. They would read my email just b/c they know me and want to hear what I have to say. For anyone else though, I would definitely add a catchy subject line....
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
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The best thing to do is look at the headlines on the cover of magazines and look at the segment titles on TV to get an idea - then use that as your subject line. Recent subject lines I used that got good response were:
"Zero-Calorie Valentine Gifts"
"How to Trim the Fat Post-Holiday"
"Five Ways to Lose Weight at Work"
"Do You Gain Weight When you Date?"
"Five Simple Steps to Green Your ...
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
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Subject Lines are always tricky - I typically write about 25-30 of them before I hone it into the one that I want! Some sample subject lines are below under Angela's question that have worked for me!
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
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that's the RIGHT way to do it Heather! I posted some samples below but always get inspiration from the outlets you are trying to pitch!
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
Comment posted
The best thing to do is look at the headlines on the cover of magazines and look at the segment titles on TV to get an idea - then use that as your subject line. Recent subject lines I used that got good response were:
"Zero-Calorie Valentine Gifts"
"How to Trim the Fat Post-Holiday"
"Five Ways to Lose Weight at Work"
"Do You Gain Weight When you Date?"
"Five Simple Steps to Green Your ...
About blog: How to Pitch: Lucky Magazine | read more >
posted by Melissa Cassera
Work status updated
New Blog - How to Pitch Lucky Magazine - words from the Editor herself! http://bit.ly/b8Vucu
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Melissa Cassera posted a message in a private cafe:
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Love this Jennifer!
About blog: Adding In vs. Taking Away | read more >
posted by Melissa Cassera
Melissa Cassera posted a message in a private cafe:
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Thanks Tayelor! Glad you've enjoyed the series :)
About blog: How to Pitch the Experts Part 3 - Jené Luciani | read more >
posted by Melissa Cassera
Work status updated
Want to know my secret for booking multiple TV appearances? - http://bit.ly/bwfOp7
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Sweet!!! Thanks Beth! Glad that the eBook is helping and I look forward to all the amazing PR coverage to come!!! :):)
About blog: How to Pitch the Experts Part 3 - Jené Luciani | read more >
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Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a cafe message:
Thanks Rachel! I just fanned everyone. The wonderful Hazel Grace from Socialbees just built my new fan page - I'd be honored if you all become a fan!
http://j.mp/agEqSw
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Facebook Fan Pages » Welcome to the 'Facebook Fan Pages' Cafe!
Melissa Cassera posted a message in a private cafe:
Comment posted
Hi Mary,
I always customize my pitches, which is very time consuming but yields better results in the end. I don't suggest sending blanket/mass pitches. Every outlet is different and, in my opinion, your pitch should be custom-tailored to it.
I've started these 'How to Pitch' blogs so it can show the opinions of other members of the media. I would say the majority of media I work with wa...
About blog: How to Pitch the Experts Part 3 - Jené Luciani | read more >
posted by Melissa Cassera
Work status updated
LOVE my new Facebook page from Socialbees - they rock! Check it out http://j.mp/agEqSw
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Melissa Cassera posted a message in a private cafe:
Melissa Cassera posted a message in a private cafe:
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Welcome Juliette! Happy to be able to give this type of advice to Savor members :)
About blog: How to Pitch the Experts Part 1 - Sarah Shirley | read more >
posted by Melissa Cassera
It's great Melissa! Posted to my friends to join too. : )