Michelle Lange is a Video Brand Strategist/Producer who works with entrepreneurs and companies to use video to tell the story of their business to create brand buzz, captivate their audience, magnetize their ideal client, and dramatically increase their profits consistently. One of her favorite videos she produces for entrepreneurs is the Sizzle Reel, a 3-5 minute video that tells the story of their brand and business, which consists of an interview with the entrepreneur, their clients, and footage of them live in action. Her other specialty is consulting in Video Marketing Strategy in which she helps entrepreneurs use video to take their prospects through the entire sales cycle: ...

Michelle Lange is a Video Brand Strategist/Producer who works with entrepreneurs and companies to use video to tell the story of their business to create brand buzz, captivate their audience, magnetize their ideal client, and dramatically increase their profits consistently.

One of her favorite videos she produces for entrepreneurs is the Sizzle Reel, a 3-5 minute video that tells the story of their brand and business, which consists of an interview with the entrepreneur, their clients, and footage of them live in action.

Her other specialty is consulting in Video Marketing Strategy in which she helps entrepreneurs use video to take their prospects through the entire sales cycle: from the prospect’s first visit to the website, to opting-in with their email address, to purchasing their first product or service sale, to become a raving, loyal client. Michelle’s client base is in Los Angeles, New York, and the Baltimore/Washington, DC area.

Michelle draws upon ten years of training and performing as a professional actor and singer in New York City and five years of experience working as a producer and development associate at The Gersh Talent & Literary Agency and at production companies for Paramount, Universal Pictures, and MGM. At these film companies, Michelle worked closely with Hollywood screenwriters to develop their screenplays and in-person pitches to production companies and studio executives, coaching them on their writing and pitch delivery.

When Michelle started her professional acting career in New York City, she developed a set of tools and techniques that helped her overcome fear and warm up, relax, and get into a zone where she could express herself authentically and fully. She draws upon these same tools when she works with clients, helping them reach a state where they are fully relaxed, “alive” and engaging to watch (otherwise known as on-camera “sizzle.”)

Michelle loves seeing her clients’ transformation after receiving on-camera coaching. And with professional quality HD videos, the boost in her clients’ email list, Facebook fans, and profits is equally rewarding.