Romy Taormina
Psi Bands - Co-FounderPacific Grove, CA
http://www.psibands.com
Psi Bands are FDA-cleared, stylish, acupressure wrist bands for the relief of nausea due to morning sickness (pregnan... read more >
Marcia Cross Just Signed a Set of Psi Bands
December 4, 2008
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Earlier this year, in partnership with our charity, Fertile Hope, we launched the Psi Bands Celebrity Design Challenge. Over the months, we have received signed/decorated Psi Bands from Marcia Cross, Trista Sutter, Denise Richards, Evan Handler, Josie Maran, etc. The decorated Psi Bands will be auctioned off in 2009 with proceeds to benefit Fertile Hope. As a business, we benefit from the exposure that will be created surrounding the buzz of this auction while supporting a very worthwhile cause.
Do you support a charity? How can your partnership work to your benefit while giving to a worthwhile cause?
Benefit from cause-related partnerships:
- 79% of consumers would likely switch from one brand to another brand, if other brand is associated with a good cause (CONE, 2008)
- 76% of women say they are more likely to be interested in a company that demonstrates a commitment to a cause (GOOD, 2007
On October 29, 2008, I wrote about the benefit of cause-related marketing on Savor the Sucess:
http://www.savorthesuccess.com./member/romy-taormina/blog
P.S. One of my goals for Psi Bands in 2009 is to land another large retail account (5,000+ stores).
