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Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
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US Regions Collaborate for Travel Marketing Online
February 22, 2010Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented. Steve explained how several of the regions in the US are collaborating to make their international online [...]
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10 Twitter Tips
February 22, 2010I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter. These 10 Tips are for those getting started. Download the Tip Sheet
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Social Media – Where’s the beef?
February 21, 2010It’s been a very busy social media week in LA. On Tuesday I went to the North American Journeys Summit for DMOs (Destination Marketing Organizations.) On Thursday I went over to Hollywood to speak at the Entertainment Publicists breakfast workshop on social media and then hared back to Pasadena for Social Media Club, San Gabriel [...]
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Online Buzz, Reputation and The Power of Voice
February 8, 2010Back in 2006 while I was working a paper with Rok Hrastnik we called the phenomenon of online buzz and reputation The Power of Voice. Since then many companies have felt that power – positively and negatively. Dell, Dominoes, Naked Pizza, Motrin, Blendtec to name just a few. Nestle has now joined the list. Nestle is embarking [...]
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Engagement – the new ROI?
February 3, 2010The term ‘engagement‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital and social media requires integration of marketing strategies. Marketers must [...]
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Trust and Transparency Important to Corporate Reputation
January 26, 2010The 2010 Edelman Global Trust Barometer released today might motivate you to take another look at your 2010 PR and social media strategy. For the first time trust and transparency rank as important to corporate reputation as the quality of products and services. In fact, in the U.S. and in much of Western Europe, those two [...]
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Engagement Drives Loyalty
January 25, 2010A new report from the Chief Marketing Officer (CMO) Council report indicates that marketers under-value loyalty programs even as customers give the perks, discounts, deals and additional service opportunities high marks. What makes a loyalty program successful? Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks. The Marketer’s [...]
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PR 2.0 What Works?
January 21, 2010I caught up with Greg Jarboe at Search Engines Strategies in Chicago a few weeks ago and asked him what PR people should do in 2010. Here is his advice: What used to work doesn’t work anymore and you need new skills. Learn to optimize news content Master social media Learn to do video marketing – not VNRs, but [...]
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The New Media Relations
January 21, 2010It’s official – journalists rely on social media sources to find stories. Traditional media may not be dead, but the best way to connect with them is online. A national survey conducted by Cision and Don Bates of The George Washington University’s Master’s Degree Program in Strategic Public Relations found that an overwhelming majority of reporters [...]
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Are You Ready for PR in 2010?
January 19, 2010Although we’re bombarded with information about social media from all sides, and we do hear about successful programs, it seems that in too many cases we’re still stumbling in the dark. Almost half of the worst PR blunders of 2009 had an online component. “The biggest lessons learned this year are in the social media sphere,” [...]
