Sally Falkow

Social Media Affecting BtoB Buying Behavior

March 20, 2010

A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers. Push vs Pull Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. Now buyers have access to [...]

Social Media – Integrating with Other Channels

March 20, 2010

Social media marketing has gone from experimental to must-have. Close to 80 percent of marketers say they are planning to use social media in 2010. However, it appears that we are still at the ‘figure it out’ stage in terms of integrating social media into marketing and PR planning, says marketing management firm Unica. While a majority of [...]

Hello – Is that really you I’m talking to?

March 20, 2010

Mitch Joel’s post about the Death of Social Media suggests that when we treat social media like a traditional marketing channel we’re killing the medium. I agree. “The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost.” He refers to the article about Ghost [...]

What Are Social Media Users Looking For?

March 19, 2010

As with traditional media, it’s different strokes for different folks on social media sites. And knowing your audience’s needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games [...]

CMO’s Guide to the Social Landscape

March 17, 2010

According to the CMO Club 81% of CMO’s plan to link their annual revenue to their social media investment! But other studies show that many CMO’s are still confused about how to effectively integrate social media with their marketing and PR programs. We often get asked whether a company should do it all in-house or outsource to [...]

Twitter and Facebook Influencing Purchase Decisions

March 16, 2010

A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it seems that Twitter is the [...]

Social Media Strategies: Ravit Lichtenberg at OMS10

March 14, 2010

Ravit Lichtenberg of Ustrategy spoke in the keynote at OMS10 about the vital need for a social media strategy rather than “shooting arrows at a moving target.’ Take a step back and figure out the best way to reach your customers, provide valuable content and stay close to them, says Ravit. Five Social Media Tips: 1. Have a vision-driven strategy, but [...]

Search, Video and the Future of PR: Greg Jarboe at OMS 2010

March 14, 2010

The Online Marketing Summit in San Diego was held at the beautiful Paradise Point Resort this year. I caught up with Greg Jarboe of SEO-PR after one of the keynote sessions and talked to him about search, video and public relations. According to comScore the second most popular site where searches are conducted is YouTube, Music is the [...]

US Regions Collaborate for Travel Marketing Online

February 22, 2010

Steve Paganelli, DMO Strategist at TIG Global spoke at the North American Journeys Summit West last week. We caught up with him at the break and asked him some questions about his session and the case study he presented. Steve explained how several of the regions in the US are collaborating to make their international online [...]

10 Twitter Tips

February 22, 2010

I have started a series of PR Tip Sheets about social media and the trends I see developing in 2010. The first one is about using Twitter. These 10 Tips are for those getting started. Download the Tip Sheet