As the founder of my eponymous boutique agency, Sarah Ban & Associates, I help beauty and health brands create and distribute excellent, standout content. Leveraging my near-decade's experience as a beauty and health journalist and copywriter, I act as the blog's managing editor and writer so that the brand's written communications engages prospective and existing customers (and press!); encourages loyalty and purchases; and displays authority in the field -- all while staying on-brand and relevant. This includes (but is certainly not limited to) developing and managing the editorial calendar, keeping a fresh content repository, recruiting and overseeing freelance writers as necessary...
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