Valorie Luther

Creative Concepts - Founder and CEO
Fairfield, Connecticut

Data Driven Digital Marketing and Public Relations Agency in Connecticut

  • Repurpose Your Brand’s Content for Social Media

    January 4, 2016

      When I do any public speaking, attend a cocktail party where people ask about social media, or meet a potential new client, one of the first things people ask is how do they or their company produce enough content to fill a week’s worth...

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  • Tips On Creating Social Media Success For Your Business

    December 31, 2015

    Businesses of all sizes often rush to start initiatives without a plan. A newly approved direction or idea prompts a domino chain reaction and suddenly staffers are blindly implementing new processes without knowing why. For example, a company buys a new CRM solution but doesn’t ask its departments...

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  • Tips To Use Social Media For #SEO

    December 16, 2014

    One of the things I like the most about social media is that it doesn’t have just one role for a brand, it has many…it’s what I call textured.  When most consumers think about social media in reference to a brand, I believe they think...

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  • 9 Common #SEO Mistakes to Avoid

    December 10, 2014

    Search engine optimization (SEO) is a key factor in the success of digital marketing initiatives. Having a content marketing strategy is pointless unless your content can be found. Here are a few tips from Content Marketing Institute’s article “Don’t Make These 9 Common SEO Mistakes.” You...

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  • Tips To Manage Upcoming #Facebook Changes

    December 9, 2014

    Everyone is buzzing about Facebook again after they announced that starting in January 2015, promotional ad like content will barely (if at all) be seen organically by the Page’s followers.  Facebook took a poll of hundreds of individuals and the one item at the top...

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  • The Ideal Length of Online #Content

    November 26, 2014

    Have you ever wondered what the ideal length of a social media message should be? As communicators, choosing the right words is important to effectively convey your message. Selecting the right length for different channels and platforms can be challenging. This infographic from SumAll and...

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  • #Digital Marketing Tips

    November 18, 2014

    When a brand says they need help with their digital marketing, what are they talking about?  Is it social media? A website? Something else? Digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders as per...

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  • Is Your Business Ready for #Online Holiday Shopping?

    November 12, 2014

    E-commerce continues to rise this year as more people choose to do their holiday shopping, or at least part of it, online. The top shipping companies expect a 14% increase in parcel deliveries this holiday season. The main question is, is your business ready? Kelly Spors discusses...

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  • How #SocialMedia Can Help You Connect with Customers

    October 22, 2014

    Social media can help you reach your customers in exciting new ways. It’s like a pipeline of channels that serve as an extension of your traditional marketing outlets. When social media is integrated into your overall communication strategy, it can help build engagement and generate real...

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  • Hire Right For Social Media Success

    October 21, 2014

    Brands everywhere are looking for a social media expert, guru, strategist, manager, senior executive and/or visionary but because social media and the broader category of digital marketing (and all of its varied parts) is still relatively new to many, the job ‘needs’ list gets long...

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