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Savor PR Academy

The Savor PR Academy is a 12-part video series on everything you need to know about conducting a successful PR campaign. Free for Premium Members.

Learn how to create your publicity plan, your press materials, media lists, and how to pitch the press!  

  • Episode 1: Getting Ready for PR

    $99.00/FREE for Premium Members

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    Topics covered:
    - Why is publicity NOT sales
    - Setting up your Press Room
    - Creating an Image
    - Defining your Story/Message
    - What materials you need?

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    Watch Sample >

  • Episode 2: Creating your Publicity Plan

    $99.00/FREE for Premium Members

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    Topics covered:
    - Your goals
    - Outlet Lead Time
    - Manageable Pitching List

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    Watch Sample >

  • Episode 3: Writing your Press Materials

    $99.00/FREE for Premium Members

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    Topics covered:
    - How to come up with Angles
    - Your Press Release
    - Your Pitch Letter
    - Your Media kit
    - Savor one-sheet Explained

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    Watch Sample >

  • Episode 4: Creating your Media Lists

    $99.00/FREE for Premium Members

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    Topics covered:
    - Organize your Media List
    - Who to pitch?
    - Magazine Pitching
    - How to Email your Contact Info
    - About Savor Media Lists

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    Watch Sample >

  • Episode 5: How to Pitch your Products

    $99.00/FREE for Premium Members

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    Topics covered:
    - Product Pitch by Section
    - Why Photos are Important
    - How to Deal with Sample Requests
    - TV Experts
    - Holiday Gift Guides
    - Video Demos

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    Watch Sample >

  • Episode 6: How to Become a Media Expert

    $99/FREE for Premium Members

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    Topics covered:
    - Media Resource/expert
    - Pitch TV/radio vs. print
    - Guest Blogging
    - Demo reels, b-roll, headshot, tip sheet

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    Watch Sample >

  • Episode 7: How to Respond to Queries

    $99/FREE for Premium Members

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    Topics covered:
    - Query with tips
    - Query asking for product
    - Subject line: product name

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  • Episode 8: Following up with the Media

    $99/FREE for Premium Members

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    Topics covered:
    - How to follow up – 3x
    - Build relationships
    - Phone/email/snail
    - Query follow up

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  • Episode 9: How to get Booked on TV

    $99/FREE for Premium Members

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    Topics covered:
    - Write like producer
    - In studio or in field
    - Visuals
    - Finding producer contacts
    - Pre-interviews
    - Product vs. expert

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  • Episode 10: Leveraging your PR

    $99/FREE for Premium Members

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    Topics covered:
    - Measuring by message
    - Rank of outlet
    - Look at web stats after a placement
    - Using national to get local

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  • Episode 11: Social Media for Publicity

    $99/FREE for Premium Members

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    Topics covered:
    - Oprah producers FB
    - Today Show blog
    - Media on Twitter
    - Often have queries
    - Build relationships
    - Major magazines blog
    - Blogs/Pr Welcome

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  • Episode 12: Additional Ways to get Publicity

    $99/FREE for Premium Members

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    Topics covered:
    - Awards
    - Charity
    - Business Partner
    - Special Events
    - Celebrity Gift Bags
    - Product placement

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