Savor the Success - Business Network for women entrepreneurs

Topics covered:
- Why is publicity NOT sales
- Setting up your Press Room
- Creating an Image
- Defining your Story/Message
- What materials you need?

Topics covered:
- Your goals
- Outlet Lead Time
- Manageable Pitching List

Topics covered:
- How to come up with Angles
- Your Press Release
- Your Pitch Letter
- Your Media kit
- Savor one-sheet Explained

Topics covered:
- Organize your Media List
- Who to pitch?
- Magazine Pitching
- How to Email your Contact Info
- About Savor Media Lists

Topics covered:
- Product Pitch by Section
- Why Photos are Important
- How to Deal with Sample Requests
- TV Experts
- Holiday Gift Guides
- Video Demos

Topics covered:
- Media Resource/expert
- Pitch TV/radio vs. print
- Guest Blogging
- Demo reels, b-roll, headshot, tip sheet

Topics covered:
- Query with tips
- Query asking for product
- Subject line: product name

Topics covered:
- How to follow up – 3x
- Build relationships
- Phone/email/snail
- Query follow up

Topics covered:
- Write like producer
- In studio or in field
- Visuals
- Finding producer contacts
- Pre-interviews
- Product vs. expert

Topics covered:
- Measuring by message
- Rank of outlet
- Look at web stats after a placement
- Using national to get local

Topics covered:
- Oprah producers FB
- Today Show blog
- Media on Twitter
- Often have queries
- Build relationships
- Major magazines blog
- Blogs/Pr Welcome

Topics covered:
- Awards
- Charity
- Business Partner
- Special Events
- Celebrity Gift Bags
- Product placement